How Your Website Can Rank First In Google
There are several important ingredients that are all required if your website is going to be able to perform in Google SERP’s (search engine ranking positions).
Any weakness in one of these areas will harm the ability of your site to climb to the top.
Google measures the quality of your site in several key areas;
- Quality of Content
- Load Speed
- Mobile Compatibility
- Popularity (Positive & Negative)
Each page of your site needs to contain totally unique, high quality, useful and helpful content and text. Any pages that contain identical (or closely similar) text to other pages within Googles index will be demoted in their results listings.
Your aim should be to write great content, and to link to other content rather that repeating it on your site. This will make your site more appealing to search engines, rather than looking like a plagiarist and being penalised.
Google can measure and assess the writing age of your content, providing it with a useful guide to how well composed the text is and roughly speaking the intelligence level of the writer.
An example of this would be a page on your site discussing nuclear fusion, but with a writing age assessment of 12 – 15 years.
In this instance, Google might rightfully conclude that the content isn’t likely to be useful to academics looking for knowledgeable information about nuclear fusion.
If on the other hand the content is assessed to be of graduate level, then the text will rank higher and be shown to more people.
Load speed is closely associated to your server hosting decisions. Servers vary a lot and the load speed that they deliver also vary a lot.
Additionally, how you design and build your site will have a huge affect on the load speed. Large images, excess html or php code, coding errors etc. will all have an impact on how quickly your site will render on all devices, on all networks.
With the popularity of mobile increasing daily, fast load speeds and compact, efficient web design will help greatly.
Being mobile friendly involves a couple of issues, the first is that on smaller screens, your website needs to deliver simplified, optimized content, with suitable navigation, link spacings and content so it is easily visible, easy to navigate and fast to load on slower mobile networks.
If you get the above 4 points right then you are approaching the halfway point to top rankings.
The remaining issue is one of online popularity, otherwise called backlinks.
Backlinks can have a strong positive as well as a strong negative influence on where you rank for each keyword in Google.
Links pointing to your pages of content need to meet a few important criteria. They MUST originate on Google friendly (in Google index) sites. If Google do not index the page or the site then potentially a link from that page will be damaging to your site.
You should also avoid using link networks at all costs. Google dislike artificial links from networks that exist just to pass links to other sites. If you are caught using a link network then you will disappear from Google results.
A network that works today has the potential to be discovered tomorrow, so don’t decide to use one just because the links provided work at the moment. You should alway aim for high quality, trustworthy search engine optimization for your website.
If you need high quality website link building services, ask Deeho to review your website and find out how you could benefit.
Relevance and Authority
The relevance of the content that links to you is important to your rankings, so find Google friendly sites with relevant content and ask for a link from them.